### The Story of Self-Denial
The Self-Denial Appeal of The Salvation Army began in 1886, with a simple act of sacrifice. Major John Carleton decided to give up his pudding for a year and give the money he saved towards the Army’s mission overseas.
Inspired by this, General William Booth encouraged Salvationists to deny themselves something they enjoyed and give the money saved to help others and advance God’s mission.
What began as a small act of personal sacrifice soon became a worldwide tradition. Today, the Self-Denial Appeal continues to remind us that even a small sacrifice, when offered with love, can make a difference in the lives of others.
Self-denial is more than giving up something—it is choosing to give something for God and for others.
“If anyone would come after me, let him deny himself and take up his cross and follow me.” — Matthew 16:24
